At the risk of sounding trite, it was our first rodeo.
Every so often, we’re given an opportunity that’s too good to pass up. For us, that opportunity was in the form of sponsorship at the Professional Bull Riders (PBR) Iron Cowboy event in Cowboys Stadium in Dallas. We got starry-eyed over the opportunity to have the Redbeacon logo on one of the largest TV screens in the world.
And it did not disappoint. On a 160-foot screen, we’re guessing it neared 100 feet in length. Everything really IS bigger in Texas!
We even had the special privilege of having pro bull rider Justin Koon sign autographs at the Redbeacon booth. He gamely signed some Redbeacon swag for us to tote back to the office.
Overall, we left Texas thrilled by the fine people we met and with a profound appreciation for the art of the 8-second bull ride. In return, we gave the Dallas area an in-person introduction to Redbeacon under the bright lights of Cowboys Stadium.
So keep your cowboy boots polished, Texas. We’ll be back again.